The Student News Site of Encinal High School

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The Encinal Field under construction for renovation on February 5, 2025.
Graduating Away from Home: Encinal’s Class of 2025 Graduation at the College of Alameda
Eifel Tower, Alexander Spatari, Getty Images
Learning Beyond Borders: Encinal’s Academic Trip to France
Protests in South Shore Alameda following Trump's Inauguration
Alameda’s Response To Trump’s Inauguration
AUSD maintenance staff clean up vandalism in front of Encinal's entrance on December 13, 2024.
Encinal victim of hate speech, district looks to investigate further
Flag football face Hornets in an explosive rematch
Flag football face Hornets in an explosive rematch
Photo: Dan Nguyen
Post Hoco meal: The In’s-N-Out’s
Yap receives the silver medal at the awards ceremony of the WJUC 2024 in Birmingham, UK. Photo - Kevin LeClaire
Freshman Violet Yap competes in the World Junior Ultimate Frisbee Championship over summer break
Encinal Women's Basketball claim the NCS D5 Runner-Up Title.
Jets make run to NCS Final before falling in thriller, 53-48
Philadelphia Eagles quarterback Jalen Hurts celebrates after defeating the Kansas City Chiefs in Super Bowl LIX.
Philadelphia Eagles defeat the Kansas City Chiefs 40-22 in a dominant Super Bowl LIX
Varsity sophomore Amaya Zapeta, dribbles ball down field in awaited Island Derby on January 10, 2025.
Awaited Island Derby Ends in Devastating Loss for Varsity Women’s Soccer Team
Freshman center back Victor Johnson attempts to recover after getting beat by Hornet's pacey winger Mateus Penner.
JV men’s soccer ups the pace going into 2025
Ravens' Lamar Jackson & Bills' Josh Allen
NFL Playoffs: First round recap and what can be expected
Yap receives the silver medal at the awards ceremony of the WJUC 2024 in Birmingham, UK. Photo - Kevin LeClaire
Freshman Violet Yap competes in the World Junior Ultimate Frisbee Championship over summer break
The National Honor Society visits Stanford University's campus
Clubs at Encinal provide a wide range of options
Ms. Adams on a family day excursion to the Santa Cruz Beach Boardwalk.
Encinal community mourns the loss of Maggie Adams
Ms. Lacaba has spent her entire 33 year career at Encinal.
Lacaba’s legacy knows no limits
Stahl helps seniors Aily Bencik and Austin Massey light a candle for a physiology lab.
Dr. Stahl announces retirement after more than two decades at Encinal
Ms. Kerber teaches her AP Literature class.
Ms. Kerber named AUSD teacher of the year
Seniors Ava Diener, Zin Arneson, and Amelia Ericson reherse "Dancing Queen" weeks before the opening night on March 14th.
Spring Musical Mamma Mia! Looks to Impress
Product Placement, the most common culprit of subliminal marketing seen in the modern era.
Under the Radar: How Consumerism has Shaped Modern Media
Look Back, movie directed by Kiyotaka Oshiyma
Why “Look Back” is a tragic and inspiring animated masterpiece
Will Ferrell and Ed Asner in Elf. Photo: Alamy
Unwrap the magic: Top 5 must-watch films for the holiday season
Netflix cover art for Arcane: Season 2
A true sister story: “Arcane” finale brings a unique viewing experience
Paris presents visuals approaching the Olympic Opening Ceremony day with slogan "Games wide open".
Bringing fashion to the Olympic Games
Fresh strawberry tanghulu being made to sell.
The Year of Food: Viral Food Trends That Came to Serve and Spice the Year Up
Look Back, movie directed by Kiyotaka Oshiyma
Why “Look Back” is a tragic and inspiring animated masterpiece
“Neptune’s” Serves Up a Tasty and Creative Selection
“Neptune’s” Serves Up a Tasty and Creative Selection
Ravens' Lamar Jackson & Bills' Josh Allen
NFL Playoffs: First round recap and what can be expected
The holidays are near, and so are Trader Joe’s Holiday snacks
The holidays are near, and so are Trader Joe’s Holiday snacks
Netflix cover art for Arcane: Season 2
A true sister story: “Arcane” finale brings a unique viewing experience
The Student News Site of Encinal High School

The Echo
The Student News Site of Encinal High School

The Echo
Product Placement, the most common culprit of subliminal marketing seen in the modern era.

Under the Radar: How Consumerism has Shaped Modern Media

Ava Brandt, Arts and Entertainment Editor • March 10, 2025

Whether you’re aware of it or not, you are surrounded by influence. Whether it's advice and products pedaled by professionals, or new restaurants recommended by friends, your behavior never stems 100%...

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